This is a less understood subject, but one that I hope to address in a way to allows everyone to realize the the vital importance of taking proactive steps to ensure no email ever goes to the spam folder from YLDist. Nothing can be more frustrating than missing important emails because they go to your spam folder! So, this could be very helpful to you, unless you are just good at remembering to frequently check your spam folder in case an email you’ve been waiting for somehow ended up there. And sometimes even that fails, as I will cover later.
Your site comes with a “Contact Me” section where a potential new customer or team member can reach out to you via your website and ask questions. This form works behind the scenes with technical things that forward from yldist.com to your email address and then you are able to hit the reply button and it sends your reply back to the sender from your email address. But none of this can happen if that email never makes it to your inbox! Spam filters are very odd in how they work simply because they are not a human who thinks, but instead they are computer programs that just don’t get it right all of the time. In fact, it sometimes gets it right and other times sends to spam, seemingly without good reason. Most cases, the reason it randomly went to your spam folder is because a particular word or phrase was used in the message! Words like “free” or “at no additional costs” – all those things you would love to know about via us!
When you send us a support or help request and you feel we have never answered you – try spam folder. (In special cases you may still not find it, due to using a domain name email address, read about that below).
Many, many times we see super important billing information be completely missed because the spam folder monster grabbed the email. In in a lot of cases, important site updates and new feature announcements are completely missed because of spam folders.
The biggest problem is that the spam filters are not consistent. Say you seem to always receive our update emails or support ticket replies then suddenly you didn’t – and it never occured to you that you missed something, but that email went to your spam that particular time.
As a side note here, it also sometimes happens that folks set their website admin (billing) email to some new “business” email address and they don’t check that email very often – and a week goes by before they realize their website has been off or months go by and they never even knew we launched fantastic new features that could set their business building on steroids! It’s a shame.
There’s an easy fix, and the few minutes it takes you to do this could be far more valuable than you’ll ever know.
Your Solution to This Situation
You can manage your email by “whitelisting” emails that you know you never want to miss. Have you heard of “whitelisting”? Well, technically, a whitelist is a compilation of people or emails addresses who are special or more important in some way. It’s the opposite of “blacklist,” which means that an individual has been banned, or relegated to your spam folder.
You can whitelist specific senders of emails or even an entire domain name if you want to ensure that they effectively rise to the top of your email box – or at least that they make it to your inbox and aren’t relegated to the blacklist of your spam folder.
But wait it isn’t so easy as just knowing this. Every email service provider has their own way for you to allow emails to be whitelisted.
Exactly How to Do This
I was going to “reinvent the wheel” here and do all this from scratch, but alas, I see AWeber has done a fabulous job showing you how to whitelist in nearly all email programs.
Please click HERE to find out how to whitelist emails with your particular email service provider. Decide now to never miss an important communication either from your website or from us.
Whitelist each of these:
yldist.com (anything that comes from our domain address)
firstname.lastname@example.org (for your “contact me” form)
email@example.com (for replies to your support tickets)
firstname.lastname@example.org (website updates & payment failure notices)
Important Information Regarding “Admin” or “Public” Email
On your website we have created way for you to choose a business email address to display on your site (instead of your main email address). I like to refer to your admin email address as your billing email and super important notices go there. Your “Email to Display Publicly” setting (found in your profile section) is where you put your business email address – or better said, the one you want prospects to use.
Your admin email should be one that you check often for unexpected billing information (sometimes a card fails to charge due to no logical reasons) and important website update information from us. It just happens (probably more accidentally) that newly created business email addresses are not checked as often. Either way, you will need to whitelist all 4 of the above addresses for both your admin and public facing email addresses, if they are different.
Your website admin email address auto-populates into your Email Marketing system and sometimes that isn’t what the site owner wants. If you are using a business email address for all things public-facing, you are able to easily handle changing that right in the profile settings of your Email Marketing system (powered by FyzzBee).
Beware of Using Domain Name Email Addresses
What do I mean by “domain name email address”? Well, this is the email address that you buy when you buy a domain name. Like us, for example, we own yldist.com and our email address is email@example.com (for example). That is a domain name email address. We don’t actually use this email address, we use G Suite by Google to handle all of our email needs (which is a gmail account for businesses) so that it appears that we are using our domain name email address.
Why would we do that? Because domain server email accounts are notorious for actually blocking some or certain type of emails from coming to your mailbox before it even gets to your spam folder. So you wouldn’t even know it came in because it isn’t even in your spam! Our business and our customers are far too important to us to chance even one email not getting through the computerized spam filter being used at GoDaddy (that is where we bought our domain name).
Keep in mind here, we do think a domain name email address is a lot more professional, however looking professional and actually receiving your communication has to be highly considered. Honestly, if you are going to buy a domain name & domain name email to match, you should use G Suite by Google just to ensure you actually receive ALL emails, even if it is in the spam folder. It is easy to handle it when it is there, impossible to handle if you don’t ever get it because it was blocked before it got to your spam folder.
Why Do We Recommend GMail?
I suppose it is because in all our years we have personally witnessed that it is the most reliable and secure email service provider out there, in as far as customers actually finding “lost” emails from us in the spam folder as opposed to it just never arrived. That is why we use gmail for our company, in the form of G Suite by Google – an no, we are in no way affiliated with them nor do we get referral commissions. We just want and need reliability.
To be clear though, even gmail sends important emails to spam and you have to whitelist important email senders.
I hope this wasn’t confusing and I hope it helps you in everything you, do business-wise, moving forward.